Google to Launch Ad Manager Platform
Posted in Advertising, MediaWall Street Journal reports that Google are soon to launch a free ad-serving platform which will meet the needs of small to medium sized publishers.
With this platform combined with DoubleClick, Google will soon have even more of a wealth of knowledge about cross site behaviour of users. Between Google Search/Services, AdSense, Ad Manager and DoubleClick they’ll have their services on a huge number of websites. They’ll be able to use this information to serve ads in more effective ways. If Google are willing to take the risk on the privacy issues surrounding behavioural targeting (with a bit of caution and Google sly) this will have huge benefits for advertisers, as well as Google revenues.
Behavioural targeting is still a baby, and won’t reach small ad markets like NZ but it provides a great potential to have insanely targeted options for advertising and to serve extremely targeted ad creatives. Because of the ‘insane’ targeting options, there are of course huge privacy issues. Google already knows me too well, and this will make them know me and be able to target me that much more effectively.